Lauren Carey| Public Relations Assistant
Entrepreneurship is becoming increasingly popular because many people want to be their own boss. One of the hardest parts about having a great idea for a product or a service is beta testing or launching. If this is something you are struggling with consider reading these four books for inspiration:
Think and Grow Rich by Napoleon Hill
Napoleon Hill’s best selling book teaches readers 13 principles of how to be successful in life, how to find their purpose, and how to implement those in your daily life. Entrepreneurship has it’s high’s and low’s so it is important to be mentally strong and have principles that drive your decision making to ensure long lasting success.
Start with Why by Simon Sinek
Simon Sinek’s book that came out of his famous Ted Talk. Sinek teaches the reader the importance of creating their why statement. This is extremely important for all people but especially business owners. It is necessary to go beyond just knowing what you do and how you do it and instead understand why you do it.
The $100 Startup by Chris Guillebeau
Chris Guillebeau’s book is a series of case studies of businesses that started with $100 budget’s or less. According to his website “All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid”. This is a must read for aspiring entrepreneurs.
The One Page Marketing Plan by Alan Dib
Many people get lost in creating exhaustive business plans. Alan Dib has the solution with “the one page marketing plan”. In his book he walks the reader through the “the one page marketing plan” and the reader will fill it out as they read. This is a real game changer for entrepreneurs because it forces them to shift their complex business into a simple 1 pager.
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